Ursula Y. Sullivan
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市场营销系副教授
西北大学 市场营销 博士
西北大学 市场营销 硕士,
她的研究主要集中在营销策略上,包括对客户对自动驾驶汽车偏好的一些非常新的分析。
她的出版物可以在各种商业期刊上找到,包括《市场营销杂志》,《工业市场营销管理》和《商业和工业市场营销杂志》。 她还因其对全球分销和供应链联盟的研究而获得最佳论文奖。
Associate professor in Marketing Department
Ph.D., Northwestern University, Marketing
M.S., Northwestern University, Marketing
B.B.A., University of Texas at Austin, International Business and Marketing
Her research focuses mostly on marketing strategy, including some very new analyses of customer preferences for autonomous vehicles.
Her publications can be found in various business journals including Journal of Marketing, Industrial Marketing Management, and Journal of Business and Industrial Marketing. She has also received Best Paper awards for her research on global distribution and supply chain alliances.